Introduction

The RISC-V Marketing Committee and Task Groups support the marketing activities of RISC-V International by providing feedback on foundation marketing plans and participating in the tasks for marketing deliverables.

By creating and supporting a Committee and Task Group structure, our intent is to ensure our community members have a voice in the marketing functions. We ask the Committees to collect and represent the member’s ideas and positions. 

The structure of the Marketing Committee is below. The Marketing Committee Chair, Marketing Content Committee Chair, and Marketing Event Committee Chair work directly with the RISC-V Director of Marketing.

With this policy, we have defined the roles of our existing committees, and we have a fair and clear way to evaluate new groups and chair and vice-chair nominees.

RISC-V International Marketing Team

Director of Marketing, RISC-V International – Kim McMahon

Kim McMahon is the Director of Marketing of RISC-V International. She comes to RISC-V with a deep background in marketing for open source and technology. She has spent her career with companies such as SGI, Cray, VMware, and the {code} Team at Dell, where she honed her love for HPC, open source, and cloud native. Working with startups, large companies, and all in-between, she brings her expertise in marketing strategy to spread awareness through content and digital platforms. Kim has a Bachelor of Science in Business Administration and Accounting from the University of Northern Colorado. She lives in Winter Park, Colorado and enjoys hiking, skiing, and outdoor activities with her two labradors Coal and Connor.

Marketing Committee Chair – Ted Marena

Ted Marena is responsible for accelerating the build out of the RISC-V ecosystem, promoting machine learning solutions and zoned storage technologies. He has over 25 years’ experience in electronics and excels at business development, marketing and revenue growth. Marena previously worked at Microsemi where he marketed the SoC FPGA product lines. He was elected Marketing Chair for the RISC-V organization in 2016.  Marena was awarded US patent 9009379 in 2015.

Marketing Content Committee Chair – Michael Gielda

Marketing Events Committee Chair – Celeste Cooper

Roles and responsibilities

RISC-V Director of Marketing

The RISC-V Director of Marketing is fully dedicated to RISC-V to develop and execute on the strategic marketing plans for RISC-V International.  

Responsibilities of the Director of Marketing:

  • Develop and execute marketing plans in support of RISC-V, including:
    • Event and PR strategies 
    • Content Strategy 
    • Website strategy, content development, and evolution
    • Global and regional strategies 
    • Industry-specific engagement strategies
    • Relevant market research
  • Coordinate marketing functions across agencies, member organizations, and Linux Foundation teams (e.g., events, PR, creative services, web services)
  • Orchestrate work with external partners (e.g. agencies, event production, storefront, local community platform, video, and other companies) 
  • Create written material including website copy and case studies
  • Supporting business development activities such as membership sales, sponsorship sales, and membership retention

Marketing Committee

The Marketing Committee seeks to generate awareness and adoption of the RISC-V open collaboration ecosystem and adoption of RISC-V technologies, be an advocate for the foundation, and help build the RISC-V brand. They also provide input into the strategic marketing plan, RISC-V marketing activities, and assistance on the execution of marketing efforts. The RISC-V Marketing Committee should be considered by it’s members as an extension of their own marketing department for RISC-V related products, solutions, tools, etc.

The Marketing Committee is open to all members of RISC-V International.

Responsibilities of the Marketing Committee Chair

  • Collaborate with the Director of Marketing on the strategic marketing plan and goals.
  • Bring the voice of the member community into marketing plans.
  • Works with the Director of Marketing to prepare for the monthly marketing committee meeting by providing agenda and discussion topics, reviewing the slides for the meeting, and bringing the member community voice to the meeting.
  • Fields requests for new Committees and Task Groups, work with the Committee and Task Group to develop their charter. Bring vote for a new Committee or Task Group to the marketing committee.
  • Leads or provides guidance to specific marketing task groups (research, event-specific, etc).
  • Bring new ideas to the marketing committee and collaborate to improve current processes.
  • Attend the monthly marketing calls and participate in marketing content and events calls as possible. 

The Marketing Committee Chair is elected by the Marketing Committee annually and with no term limits. They must be from a Premier, Strategic, or Community member organization.

Marketing Content Committee

The Marketing Content Committee provides guidance and input into the content efforts of RISC-V marketing. 

The Marketing Content Committee is open to all RISC-V Members.

Content includes:

  • Website content, look and feel, and structure
    • Ongoing regular content 
    • Custom applications (Exchange)
    • Other embedded website applications (job board, events, Bevy, etc)
  • Blogs
  • Videos
  • Other media such as presentations, images, etc
  • Social media 
  • Research and industry / technical surveys
  • PR, media, and analyst topics
  • Member content including product announcements, technical successes, end-user adoption
  • Other forums hosting RISC-V content (Wikipedia, etc)

Specifically:

  • Gathers feedback from the community on potential content projects that will help drive towards RISC-V’s strategic goals.
  • Recommends content activities that fit the foundation’s marketing strategies.
  • Provides feedback on RISC-V content to help ensure the content is relevant, well presented, clear, and comprehensive.
  • Curates existing content, such as blogs, products and services in the Exchange, learning materials & tools – essentially anything that exists on the website as data.

Responsibilities of the Content Committee Chair:

  • Run the monthly Content Committee meetings, including developing meeting agendas and Google slide deck to send out to the Content Committee at least 1 day ahead of the meeting. Items included in the slide deck include, but not limited to:
    • The meeting agenda
    • The 2021 deliverables and progress against those deliverables
    • Metrics and data relative to the Content Committee
  • Prepare slides and present on behalf of the Content Committee at the monthly marketing committee meeting.

The Marketing Content Committee chair is elected by the Marketing Committee annually and with no term limits. They must be from a Premier, Strategic, or Community member organization.

Marketing Events Committee

The Marketing Events Committee provides guidance and input into the event activities of RISC-V marketing. 

The Marketing Events Committee is open to all RISC-V Members.

Specifically:

  • Gather input into events RISC-V should consider supporting as either a RISC-V event or a Tier 1, 2, or 3 level event which support RISC-V strategic marketing goals.
  • Shares information on sponsorship and participation opportunities with RISC-V at events and supports sponsorship sales.
  • During the Event Task Group call, shares detailed information for planning upcoming events with RISC-V.
  • Promote the RISC-V Community site and local community events.

Responsibilities of the Marketing Events Committee Chair:

  • Develop meeting agendas and Google slide deck to send out to the Event Task group at least 1 day ahead of the meeting. Items included in the slide deck include, but not limited to:
    • The meeting agenda
    • The 2021 deliverables and progress against those deliverables
    • Upcoming events
    • Detailed information on member event participation.
  • Prepare slides and present on behalf of the Marketing Events Committee at the monthly marketing committee meeting.

The Marketing Events Committee chair is elected by the Marketing Committee annually and with no term limits. They must be from a Premier, Strategic, or Community member organization.

Term and Election Process

Committee and Task Group chairs are elected for an annual term. There are no term limits.

In this section “Candidates” refer to people who want to be considered for a position. “Nominees” are sent to Marketing Committee for approval.

Existing Chairs and Vice Chairs may be candidates. Chairs must be non-individual members (Premier, Strategic, or Community). Vice Chairs can be individual members.

The election cycle:

  • Request for candidates by <date>
  • Candidates identified by <date + 14 days>
  • Nominees voted on at the next Marketing Committee meeting

Who can vote:
Any member of the marketing committee can vote.