Mobileye and its parent company Intel may not be attending CES 2022 in person, but they are making some news.The Israel-based market leader in vision-based advanced driver assist systems (ADAS) has announced two new generations of chips and new or expanded partnerships with three automakers. The new EyeQ6 family is expected to launch in mid-2023 for ADAS and the EyeQ Ultra is expected to power level 4 automated vehicles from 2025.
Mobileye has dominated the market for vision-based ADAS since the original EyeQ chips shipped in 2004, but the company has faced significantly increased competition recently. Nvidia has been winning many production programs in recent years, especially in the Chinese market with both its Xavier system on-a-chip (SoC) for partially automated ADAS and its Orin SoC for more fully automated systems.