In business you are always told to follow the money, but for us it is more important to follow the readership. If we are not writing what you want to read, then we are missing the mark. I like to review the ones that have garnered the most attention, in part to see if that will influence what I write about for 2021, but also to find out where the industry is looking for the most help.
As Semiconductor Engineering grows and we expand the number of channels, it becomes increasingly difficult to keep track of what is being read across all of them, and so I will concentrate on the two channels that I write for – Low Power-High Performance and Systems and Design.